« Transforming the Transatlantic Market Into a Transcon Market? »

Saturdays can be such dull news days unless of course the story is about the 2007 wacky world of college football. But this story popped up on my radar screen as having intrigue click here. Intrigue, or a sign of things to come as the largest transatlantic carriers explore strategies to best exploit the new US – EU Open Skies deal? Clearly British Airways is (re)evaluating the best use of its capital as the current architecture of the transatlantic market is being (re)examined. This story comes on the heels of reports that BA is considering a major expansion of new services into the US market.

Another interesting aspect to consider is whether the best use of capital is to consolidate at home or with an international partner?