Aviation News Just Breeds Itself in the Dallas Metroplex

Air Romo breaks his finger on the first play of overtime and is grounded for four weeks. American Airlines reports a profit for the third quarter of 2008; but only after accounting for the sale of American Beacon Advisors. Southwest Airlines posts its first quarterly loss in 17 years; but only after accounting for losses on certain hedge contracts. Had it not been for accounting issues, the news might have been much the same as American would have posted a loss and Southwest would have posted yet another profitable quarter.

But earnings are not “the” story for 2008’s third quarter given the volatility of jet fuel that occurred during a period when the passengers carried largely bought their tickets months ago. The story from the earnings announcements is more about the landscape on a going forward basis. Like many data points we assess and refer to, the Southwest loss deserves an asterisk.

The most interesting news thus far has been American Airlines announcing an order for 100 787-900 aircraft as part of its third quarter discussion. 42 of the aircraft are firm orders and are scheduled for delivery beginning in 2012. As the news came across the wire, I was preparing to give a lecture on networks. It was quite the buzz in the room as many of the students are like you and me and have jet fuel running through their veins.

There are many aspects of this announcement that I find encouraging. First, and simply, a US carrier announced a significant order for new technology as India's airlines consider cancelling orders. Second, and unlike many of the world’s carriers with orders for new aircraft, a US carrier is not ordering at the top of the cycle only to take delivery as the cycle turns down as will prove true with many carriers in Europe and Asia. Third, American did what it should do and make the delivery schedule contingent on a negotiated deal with the Allied Pilots Association.

Terry Maxon of the Dallas Morning News blogs on the APA’s reaction to American’s announcement that it is spending billions on new aircraft that will permit it to connect multiple dots on tomorrow’s global map. Of course the pilots are pleased that the company is investing in new equipment. Of course their reaction comes with the caveat that reinvestment in aircraft is only part of the necessary reinvestment in the airline. As the APA reminds us daily, restoring pay rates to some historical level in their current contract is also a necessary action.

I don’t know about you, but I am tired of the refrain of pay restoration. I am tired of the suggestion that these negotiations began in 2006. They did not. The negotiations began when the new rockers in the Metroplex, “Captain Lloyd and the No Planet Airmen”, took office and made a comprehensive proposal to management that was ultimately priced out at $3 billion dollars.

I have written here often of the need to change existing collective bargaining agreements as language just does not work. Well the APA rightfully points to a glaring reason why we need to rethink the entire labor construct. Pay rates have historically been based on the weight of the aircraft among other inputs. Well the weight of the 787 will be less as it made of composite materials. So now that does not work for the APA and there will have to be another approach.

I have been traveling and speaking again this week, so I missed Trebor Banstetter’s article on Tuesday in the Ft. Worth Star Telegram discussing the status of American's negotiations with its pilots. The APA seems to suggest that the NMB is partially to blame. Remember, as I have written here before: you have to clear the underbrush before a meaningful negotiation can take place on the economics otherwise - just put it on ice. The APA strategy to call for mediation still numbs this observer. I hope that they did not pay anyone for that advice.

But the real piece of information that I find most interesting as I catch up on my reading is a Banstetter blog post suggesting that there is a move on to rein in the national officers at APA. Lloyd and his band have become one song wonders and the membership needs more.

American has positioned itself to take a new narrowbody aircraft every 10 days beginning next year and to begin a growth and replacement strategy with the 787 beginning in 2012 all in managing the company for the long term. Hopefully the APA might begin to take notice from visionary pilot groups at Delta and Northwest that tomorrow really is different.

As always, this one is fun to watch. I wanted to post a piece I have been working on about autos and airlines again, but news here is so hard to resist.

Olympic, Alitalia, American and the Wings Club

And we thought the last 10 days of news regarding financial institutions was interesting. In this industry we have legacy flag carriers dying on many continents. We have continued, and even aggressive, consolidation activity in Europe. In the US we have Delta and Northwest pointing to a date before year end to complete their deal. All that remains a constant, it seems, is the Allied Pilots Association creating press releases that ignore the realities of the world to virtually everyone except Lou Dobbs. But before we go there………

Today, Greece finally announced that it would shut down Olympic Airlines and start anew. The Greek flag carrier has only been going through gyrations of Olympic-sized restructuring efforts since I began to study the industry. Nearly 30 years later, its legacy carcass is finally put to rest.

All the while, the investor group that has been assembled in Italy to rescue Alitalia has given certain unions that have not signed on to their business plan until Thursday to do so. Today, a small union caused the carrier to cancel flights as it struck. The bankruptcy laws in Europe are different than in the US and honestly, they are the kind that should be adopted here. If the investor group were to walk away, there is a high probability that Alitalia could be liquidated. Not that Rome is burning, but maybe a “Flying Pig" Roast is in the offing.

Whereas saving Alitalia has become a front-burner issue for newly elected Prime Minister, Silvio Berlusconi, Rome will not burn; Milan will not burn; and all other markets in Italy will not burn if flag carrier Alitalia does liquidate. The world really will not miss Alitalia. Just like the hub closures that have occurred in the US over the years, replacement capacity will be sure to find the market opportunities that are presented. Lufthansa and Air France and others have already identified markets where they will deploy capacity to address the void left by Alitalia should it exit the space.

So, two more carriers in Europe, each once proud flag carriers, are close to succumbing to the high cost of jet fuel, a slowing economy, a strengthening of the dollar, hyper-competition for traffic flows over European hubs/gateways and high intrinsic cost structures that simply cannot be supported.

Now we turn our attention to the US. Similar pressures are forcing its carriers to engage in gut-wrenching decisions of resizing networks in order to adapt to the new economic order. Leave it to the Allied Pilots Association to cause most interested observers of this industry to scratch our heads yet again. Not only did APA’s President write to the CEO’s of British Airways, Iberia, Finnair and Royal Jordanian advising them not to enter into an immunized alliance structure with American Airlines, they also wrote to the US Government urging them to postpone their review of the application.

When all other carriers, including Southwest, are actively seeking new revenue sources that can only work to bolster the bottom line, the APA continues to act in the most destructive of ways. The revenue sources its company is seeking to participate in are those carried by American’s competitors today. To ignore them only initiates American's walk down the path of Olympic, Alitalia, Sabena, and the many US carriers that have ultimately succumbed to the same fate.

But only APA’s membership can decide if they are being led for the better or ultimately to their detriment. I cannot answer that.

Finally, James Hogan, the Chief Executive of Ethiad, spoke to the Wings Club in New York about a 'New Wave' in Global Aviation. If anyone does not believe for a minute that this “new wave” coming from Dubai, Doha and Abu Dhabi will challenge the European partners of the US carriers in a big way, then you are just not reading the tea leaves.

There are traffic flows that are critical for American and British Airways to participate in that require competitive strength. There are possibilities for Iberia that do not exist today. Today, each of the carriers have a strong position in some markets. Absent a relationship similar to that of STAR and SkyTeam, oneworld’s global market position will only continue to erode and will result in less and less flying for US pilots working under the American Airlines’ seniority list.

Just look at the loss of legacy carrier employment in the US today. American has not suffered the half of what United, US Airways and others have suffered. There is no growth at home and that is precisely why APA’s actions of today just simply ignore the evolution of the global industry and the forces of a global economy. Tomorrow’s world is not about Abilene, it is about Asia. It is not about narrowbodies to Eugene, it is about widebodies to Europe. And it sure as hell is not about Midland/Odessa, it is about the Middle East.

It is also not about 12,000 American pilots that Captain Hill states he represents, it is about the other 65,000+ proud employees of American Airlines.

Thank god for Lee Moak and his counterparts at Northwest. At least they recognized that changes were needed to compete in tomorrow's marketplace.

Dear Richard: You Are Not a Virgin Anymore

One of the more amusing bumper stickers I have ever seen/read occurred at an intersection of Woodland Avenue and Jean Duluth Road in Duluth, Minnesota. I was a senior in high school and had been driving for a year and a half or so. The bumper sticker read: Virgins: Thanks for Nothin’.

Last week, Terry Maxon of the Dallas Morning News Airline Biz blog wrote a piece discussing the data analysis that Virgin Atlantic is using to frame the antitrust immunity application recently filed by American, British Airways and Iberia. We will touch on a few of those issues later and in future posts. But first, I have held a late August 2008 interview with Branson done by Karl West of the UK's Daily Mail that I would like to speak to.

West writes that “he [Branson] believes an alliance of the two giant airlines, plus BA merger partner Iberia, would allow them to dictate the market, charging higher prices between Europe and America." This makes no sense to me whatsoever because if it is high prices you are worried about, then who better than your own Virgin Atlantic, to offer lower prices and show the air travel consumer that you are the answer to their high air fare plight.

Your business model takes you to only the largest metropolitan areas, so your pricing actions will benefit the lion’s share of US – London Heathrow (LHR) demand. Because of your “network’s presence” in these large markets, you have, and will continue to have, a strong voice in attracting these customers because your product offering is very good and even different.

Whether it is the US domestic market or the transatlantic market, mature/maturing airline markets have demonstrated time and time again that where competition is vulnerable, a new entrant will exploit that vulnerability. Where there are market opportunities, there will be a carrier to leverage that opportunity. Where there is insufficient capacity, capacity will be sure to find the insufficiency. Simply, if the US - LHR market shows signs of “price gouging” by BA/AA, then surely Virgin Atlantic is among the best positioned to discipline the behavior.

West’s interview was the first one done with Branson following the BA/AA announcement that they would try for an immunized alliance for the third time. Branson believes the 'monster monopoly' will be bad for passengers, bad for competition, and will result in higher ticket prices. “It patently does not make sense,” he fumes. “Monopolies are good for companies, but they are never good for the consumer.” Branson adds: “BA has improved as an airline as a result of Virgin Atlantic keeping them honest.”

First of all where is the monopoly?

To answer that, I turned to Wikipedia for a definition. In Economics, a monopoly exists when a specific individual or enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it. Monopolies are thus characterized by a lack of economic competition for the good or service that they provide and a lack of viable substitute goods. Monopoly through integration: A monopoly may be created through vertical integration or horizontal integration. The situation in which a company takes over another in the same business, thus eliminating a competitor (competition) describes a horizontal monopoly (and that is what you are talking about I believe).

Surely no one believes that a monopoly would exist, or even be created, by granting Anti-Trust Immunity (ATI) to BA/AA/IB between the US and LHR. Branson’s arguments are LHR-centric and totally ignore the fact that the airline industry is a network business today and not the cozy structure protected by Bermuda II when Virgin Atlantic first flew in 1984. Yes, LHR is coveted, and is served, by nearly every major carrier of substance from around the world. Those US carriers that were not permitted to serve LHR are now allowed to serve the market and provide Bermuda II incumbents with significant new competition.

But fundamentally, today’s airline industry is about networks and not city pairs. It is a simple fact that oneworld cannot sit and watch STAR and SkyTeam grow anymore. Air France/KLM and Lufthansa/Swiss have grown into the world’s largest revenue producing airlines. Delta and Northwest will alter the ranking once their merger is approved but that will probably only last as long as it takes Lufthansa to get its hands on SAS and/or Austrian. Branson mentions his thirst for British Midland (BMI) and its extensive LHR slot holdings, but what about Lufthansa’s option on those LHR slots? Surely Richard you are not implying that with meaningful STAR alliance presence at LHR a oneworld monopoly would exist?

Branson talks in the interview about how AA and BA are using the current difficult economic and operating environment to accomplish what they have not been able to accomplish in two prior attempts. Quite honestly Richard, the entire world is being forced to transform their business models to adapt to the new realities.

US carriers are using this time to make difficult decisions on capacity cuts in order to diversify their route structures away from an over-weighted position in the US domestic market. Maybe you should be questioning whether Virgin Atlantic should be considering something other than LHR. Oh you have with Virgin Blue, Virgin Nigeria (and you might sell your stake in that Virgin) and Virgin America.

Or maybe you should be putting more energy into changing the ownership laws in order that Virgin Atlantic can realize all possible synergies from your family of Virgins. Abstinence from industry realities might be safe in the short-term but potentially lonely over the long term. You talk about the AA/BA/IB’s ability to strong arm travel agents and corporate customers. You are a branding genius and now you are saying that you cannot differentiate your product from AA/BA?

At what point do we take you serious?

Your data arguments are weak as well. It is about the local US – London/LHR market and that does need to be studied just as it is done on other deals. At least AA and BA have performed the best analysis to date using the best data source available to make that assessment. The competition authorities will make the same informed analysis and draw the distinction between local and connecting traffic as well.

So go paint your airplanes and while doing so recognize that Willie Walsh is right. He said broken record and I will not take a shot at another of your brands. What I will say is that your arguments are not virgins anymore and maybe you should be writing letters to Oberstar rather than McCain and Obama. If you write to McCain and Obama, the subject should be about changing the ownership laws that stand in the way of allowing the industry to become the global industry that rewards world class competitors like Virgin Atlantic. Because the large and small can cohabitate and as you say, make competitors even better competitors.

Oh and while you are thinking about some new arguments, take a look above London. On a clear day, at 40,000 feet, you will see liveries like Emirates, Ethiad, Qatar and others that do not necessarily believe that a network industry requires London to be the center of the airline universe.

Unless you recognize that 1997's arguments need to change the third time around, thanks for nothin’.

Horton Says American Means It

Last month, in a blog post Begging ……. The Questions, I wondered aloud if the US industry, that had announced capacity cuts in July as crude touched $147 per barrel and jet fuel approached $180 per barrel "in the wing", would rollback their capacity cutting plans as oil prices have dropped nearly $40 per barrel since.

At least in Ft. Worth, announced capacity cuts will be actual capacity cuts. Tom Horton, American’s CFO said the domestic capacity cuts are permanent in an interview with the Associated Press. Horton touches on two important cost benefits that will be realized by the decisions his company is taking: 1) the fleet being retired is not efficient from a fuel consumption perspective; and 2) older aircraft require much greater expenditures to maintain.

American Airlines has been aggressive in its capacity planning and has been joined by United and others. Airports around the air transportation system will certainly point to the fact that oil has dropped significantly in the past two months. But we cannot lose sight of the fact that the price of crude oil is only part of the equation; remember the crack spread or the cost to refine crude oil into jet fuel.

The industry is still paying roughly a $140 per barrel equivalent for jet fuel. On average, the industry spent the equivalent of $90.93 per barrel for jet fuel in 2007. It is the difficult management actions that are being undertaken like capacity reductions, ancillary fees and additional employee dislocations that are giving Wall Street some hope that the industry just might be profitable in 2009. But, that all depends on the actual condition of the economy doesn’t it? And I am not sure we can even get an accurate temperature read today.

A Demand Prism?

Let’s not lose sight of the important guidance the cargo side of the business gives to the passenger business despite the fact that they are very different business models. It was the cargo sector that first warned of a slowing economy earlier in the year and the effects it saw on its business outlook. The cargo business addresses more traffic that is demanded on a just-in-time basis and as a result is less price-sensitive. The cargo business is a more leading indicator of things to come. The passenger business sells a significant level of its product well ahead of the actual delivery and tends to be more price-sensitive for a majority of its demand.

Last night, William Greene of Morgan Stanley wrote a piece on Federal Express. It was entitled: Weak Guidance Highlights Cyclical Pressures. And I quote: "Cyclical headwinds clearly a challenge for earnings. As we noted when we downgraded FDX shares back in late July, we struggle to find a compelling reason to own parcel stocks. Although lower fuel prices have pushed off some of our secular concerns about a permanent modal shift, a global slowdown is undermining one of the few remaining areas of strength – international. Moreover, air fuel surcharges are still high from a historical perspective and domestic volumes remain under pressure."

A couple of things in closing. Oil is down but still 50 percent higher after the fall than the average price paid in 2007. And, passenger airlines now face the reality of economic forces and the actual health of consumer’s pocketbooks as the peak travel season just completed was sold in February and March of this year. Fuel coming down is good for all of us, but its fickle nature should not be ignored. Nor should it suggest that the hard decisions made by the industry earlier in the year to park capacity are no longer necessary.

Interesting too is Greene’s assessment that international markets might be weakening. Does the cargo sector offer a prism for the passenger side of the business? I think so and you do not have to read aviation news from around the world everyday to reach that conclusion.

I must say I am amazed that I have not read any uneducated and uniformed reporting to date that suggests that the capacity cuts are not needed given the fall in crude oil prices – but I am sure that I will. Maybe even one written in 2002?

More to come.

Campaign Season: Little Substance and Fewer Facts

At least in the race for the US Presidency, a winner will be declared. In the corporate campaigns being run by the American and United pilots against their respective employers, no one wins. 25 years ago, corporate campaigns had some effect as they were new. They are often targeted at individuals, either senior executives or board members in hopes of exposing something “dirty” in exchange for leverage that can be traded at the bargaining table. As we have written here before, this upcoming round of labor negotiations is odd in that neither side has significant leverage and the most important in history since the industry was deregulated.

So the pilots, the “professionals”, the “flying investment bankers”, at United and American have taken to erecting billboards, calling for the heads of their CEO, challenging executive compensation schemes, talking openly about safety and ensuring that each carrier’s operating statistics remain in the press long after they have been reported - all the while hiding behind the veil of improving the product for each carrier's customer base. And hiding behind the financial and still unknown economic condition of the industry. What a laughable approach that promises no more leverage than what they have today as the path to a Presidential Emergency Board is carved.

I could have entitled this blog: The Summer of 2008 Part II.

Presidential Campaign

Like many I talk to, I am disappointed that we have not heard peep #1 of substance from either McCain or Obama on transportation issues generally and nothing on the airline industry specifically as they march toward the November general election. Some band-aid ideas on energy from Obama and the energy solutions suggested by McCain would have a long road to hoe to be implemented. Nonetheless, I am disappointed at this juncture that little is being discussed regarding this battered industry.

Corporate Campaign(s)

My view of the antics undertaken by the Allied Pilots Association and their current leadership, who still can claim that they represent 8,300 airmen at American Airlines, has been well documented in this blog. But most of the unprofessional behavior demonstrated by this current administration has been displayed by leadership of this independent union during every other cycle in the past.

Not so long ago, a desperate grasp for leverage only cost APA’s members $45 million in dues dollars. Today, their inflexible bargaining position based on a dream and actions undertaken against the employer to try and bully the employer to accept their outlandish ask could cost the American pilot membership more. Maybe much more. But they have been there before………. And I am still betting that this one gets put on ice and lands before a Presidential Emergency Board 18 months from now - long after the Delta and Northwest pilots begin to enjoy the improved terms of their new collective bargaining agreement that required the loss of certain legacy mindsets.

One thing that has always perplexed me about this industry, and I was persuaded to pursue the same actions in my past as a union leader: why do this industry’s unions perpetually make deals that minimize the headcount reduction while maximizing the pay cut undertaken by all employees? I have talked about how the industry has always over-expanded in the up cycles and never taken enough uneconomic capacity out in the down cycles. Well the same is true with labor.

The unions choose bigger paycuts to preserve jobs in the down cycles. Stated another way, pay cuts have masked the fact that legacy labor has engaged in bargaining practices that have made them less and less productive in the down cycles. These practices then lead to the airline hiring more employees than needed in the subsequent up cycle. This is a classic example of another inefficiency that has compounded itself over three decades of deregulation. But no, we will try to injure the entire membership to protect 200. Makes a strong cost-benefit analysis case don’t you think?

Corporate Campaign #2: United Pilots Call for Tilton to Resign

I was beginning to believe that the corporate campaign season would be limited to the independent union suspects: APA; and USAPA. But no, we are now joined by the United Airlines chapter of the Air Line Pilots Association. [And anyone that knows a few things about ALPA politics know about the cowboys at United.] First we have a public cry challenging the safe maintenance of their airplanes by the company’s own mechanics. Then we have the claim of an unlawful action on the part of the union by the company. Now we have the pilots at United calling for their CEO’s head.

This Is Nothing New......

A little history would be helpful here. Let’s take a walk down memory lane of United pilot and CEO relationships. In 1981 I believe, the United pilots made a significant concessionary pact in productivity to the company called “Blue Skies”. The subsequent negotiations between the company and the pilots did not return those concessions to the pilots and the result was a six-week strike in May of 1985.

The pilots claimed that Richard Ferris, who remained Chairman and CEO following the strike, was diverting money from the airline to invest in Westin and Hertz, a combination that ultimately became known as Allegis and included United Airlines. The United pilots hire F. Lee Bailey and began a push to buy the company following the end of their strike. Ferris was pushed out and the company sold its interests in Hilton and Hertz along the way. The CEO and Chairman chairs were held warm until Stephen Wolf was named head of the airline in late 1987.

But the pilots at United were exercising their power over being disgruntled with Ferris’s actions and were making headway toward a leveraged buyout until “Black Monday” – the market crash in October of 1987. Yes, the stock market crash in October of 1987 ended their initial bid. A failed attempt where the pilot union still paid its advisors some $16 million. Ever think how much that was in 1987?

Then, in walks Wolf in late 1987, a deal-friendly CEO that had cashed out nicely at each Republic Airlines and the Flying Tiger Line. By late 1989, Wolf was Chairman and CEO, the Allegis name was dropped and the subsidiaries sold. As Wolf’s tenure in the Chairman and CEO chair began, the economics of the industry were generally strong. Then came 1991. High oil prices and a recession. In 1993, Wolf turned to the unions seeking concessions from contracts negotiated in a much better economic period. [What we did not know at the time was that an inside ALPA lawyer would be financially rewarded for being an intermediary to turn these talks from simple concessions to the vehicle that would be used to sell the company to the employees] The company sold the flight kitchens following a near $1 billion loss in 1992.

The 1993 concession negotiations ultimately led to the ESOP structure that was closed in July of 1994. Nearly seven years after their initial attempts, the United pilots had their wish. Wolf was paid off handsomely and in came former Chrysler CEO Gerry Greenwald to head the company and usher in this new era of employee relations. Greenwald was hand-picked by ALPA to head the new airline, as was his number 2, John Edwardson. And the pilot advisors were paid yet another $16 million in the process.

Employee seats on the board were negotiated with unprecedented and unhealthy corporate governance power. Greenwald makes himself a lame duck during this period by announcing half way through that he would only fulfill the initial 5-year term of his agreement. My guess is he fully appreciated that the economics and the governance construct would inevitably lead to a bad outcome. He left in 1999.

During 1998, employees that had made concessions to buy the airline were entitled to begin negotiating interim wage increases. Management recognized that the increases being sought could not be sustained. Then, using their power at the board level, ALPA and the IAM voiced strong opposition to John Edwardson – the chief opponent - and he was ultimately replaced by Jim Goodwin. Goodwin, was another President and COO that needed the blessing of the unions. Then in early 1999, following Greenwald’s departure, Goodwin was named Chairman and CEO.

The ESOP construct ended in 2000. But as the ESOP construct was ending, which meant that United had to negotiate new collective bargaining agreements with all of its bargaining units except the flight attendants, Goodwin began to pursue a merger with US Airways. Labor tensions mounted as the merger now posed many issues that could negatively impact the outcome of their negotiation of a new collective bargaining agreement.

The pilots ultimately won a ransome-like contract, based in part on their actions, that made virtually their entire portfolio of international flying unprofitable. Further the contract established a false market on the rates the industry could afford to pay for pilot labor. Ultimately the US Airways bid was abandoned in 2001. Then the events of September 11, 2001 unfolded, exactly one-year after ALPA agreed to accept its ransome. And surprise, surprise: as the unions still possessed the extraordinary governance powers negotiated during the ESOP transaction, Goodwin was gone by November of 2001. His chair was held warm by board member Jack Creighton until a successor could be found.

Like the rest of the industry, United suffered in the aftermath of 9/11. The company began negotiations with all of its unions seeking an unprecedented give of $2.5 billion annually. Creighton retires, as he was not the one to lead this company through this difficult period. With governance powers still in place, ALPA, the IAM and the board replace the retiring Creighton with Glenn Tilton. The former oil executive will be the one to lead United into, and out of, bankruptcy protection. Remember, it was ALPA that hired Tilton - like many before him citing that it was one expensive hire but definitely the very best of the candidates interviewed.

Concluding Thoughts

Now United is nearing the time to begin negotiations to replace the consensual agreements reached while the company was in bankruptcy. One of Tilton’s strongest attributes upon his hiring was his familiarity with the bankruptcy process so I guess in some ways that makes him a restructuring guy. It did not take him long to recognize that the negotiations with the unions that were concluded prior to the filing on December 9, 2002, were not going to be enough. And I do not think that Glenn believes the work is done at United yet.

For years, the United pilots have taken to calling for the head of each and every CEO that said no. They were more than willing to put in place those they believed would say yes. But even they had to say no at some point and when they did - they were gone. Tilton has said no and continues to say no so that means that the United pilots should keep with what they know and call for his head. But any good restructuring guy knows when the work is done and when it is not done. Many have stayed too long. I don’t think this will be the case as United works toward righting its operation in anticipation of an alliance with Continental Airlines.

I think some history is important for those looking at the United pilots calling for Tilton’s head as a significant event. It is not significant. It is nothing more than a piece of a tired, three-decade old tactic that the United pilots are using in Corporate Campaign 2008. If the United pilots are serious, as they were in the mid 1980’s, then buy the company again. Otherwise there are two choices: be creative and constructive; or be legacy-minded and destructive. United probably has a liquidation value that shareholders might just view as attractive.

I love how history repeats itself in this industry. This blog was largely written from memory as I have spent a lot of my life at United in these dealings. I am sure that I will be corrected if I have made a mistake on the chain of events.

And further, isn’t it interesting that on the day the pilots call for Tilton’s head, the Delta and Northwest pilots approve a new collective bargaining agreement that will be in place when the merger of the two companies is finally approved. At least at some carriers represented by ALPA there are constructive actions being undertaken to address a changing world.

More to come.

The Summer of 2008 ……..

Rather than proving who is right, can’t we just recognize that much is wrong?

Will it be the sequel to the Summer of 2000? An early opening to “goose season”? Or a leading indicator of what is to come as we enter the post – 9/11 labor negotiations season? Or all of the above? With only a short amount of time to check the news as I continued my tour of the domestic US last week, I am talking about the news that United Airlines filed suit over a perceived abuse of sick leave by its Air Line Pilots Association unit, or some of them.

Between the USAPA; APA and the United pilots, we have the beginnings of something good – in a perverted kind of way. Yes we will have the sympathizers; the empathizers; the hypothesizers; the criticizers; and of course the legitimizers. But the something good is the continuation of extinguishing 50 years of bad labor practices. It is a painful and necessary process begun in 2002. I was addressing a group last Tuesday, and as the talk continued there seemed to be one theme that emerged from those carriers that have better labor relations. [Answer] They were not in existence prior to 1978, or were in a fledgling state, when the industry was deregulated.

Yes you can argue that Continental was a pre-1978 carrier. But by the time the Old Continental finished its second or third trip through the bankruptcy process, the whiteboard of outdated contractual language was virtually clean and it looked very little like its legacy self. And take advantage of the ability to rewrite the construct they did. Management made the effort to be inclusive of its battered work force. Employees were grateful to be acknowledged by a management team that promised to include them and to reinvent the airline; execute on their plan to do so; all the while implementing a better employee relations environment.

Fast forward to the Summer of 2008. Continental now finds itself at the top, or near the top, of total compensation in each class and craft of employee when compared to its network legacy carrier brethren. But they are also a highly productive work force when compared to their network legacy carrier brethren which permits the higher compensation. Somehow the importance of this relationship gets lost on union leadership. It is this relationship that provides Southwest the leeway to improve the earnings of its work force - and I am not suggesting that the hub and spoke carriers with senior work forces can realize the levels of productivity generated at Southwest.

The pilots at American Airlines somehow believe that they gave up amounts similar to the amounts conceded by their counterparts at United and US Airways. Not close. Not even in the zip code. And now they want it all back. The irony is: if the United pilots are actually calling in sick and standing in the way of the most efficient operation that can be run during the peak summer season, then this does smell some of the Summer of 2000 when Dubinsky brought the airline to its knees and the airline gave them an unprecedented contract.

The one subtle difference between the two periods is that the Summer of 2000 was about negotiating a collective bargaining agreement that followed a failed ESOP arrangement. The sad part was that the collective bargaining process was about negotiating a fixed-cost agreement that would somehow compensate for the failure of a risk-based stock ownership regime. It cannot be done but there has to be a hybrid that is good for all stakeholders.

The Summer of 2008 is about preserving a few more jobs against the backdrop of an industry in need of capacity cuts.

The Summer of 2000 collective bargaining agreement lasted all of 15 months before United filed for bankruptcy. First it was wage reductions. Then it was productivity. Then it was the pensions. Pension terminations are where I have sympathy. Relatively unproductive work forces in this environment do not get much sympathy as deregulation was as much about removing the inefficiencies as it was about making air travel affordable to the masses. Would I like to see some wages restored to help ease the rise in the price of fuel and food? Yes, but……….. risk needs to be shared. For both sides, using the collective bargaining process to further complicate contract language that is outdated only serves to make for confrontation over a sense of entitlement.

Are we ever going to ask the hard questions:

1. Are 30+ sections of a collective bargaining agreement really necessary?;

2. Why is it good practice to continually modify and expand on paragraphs that were originally written long, long ago when route networks were vastly different and air traffic control was much less burdened?;

3. Is the seniority system really the best way, or is it time to consider changing the seniority system going forward for those that ultimately hire on and will be the backbone of the US airline industry tomorrow?;

4. As we approach 150,000 lost jobs, isn’t it time to begin planning for the industry of tomorrow? This can be done while preserving much of what the legacy employee has today and creating a compensation system that best reflects the industry’s reality of macroeconomic ebbs and flows;

5. Are we ever going to try and fix it or are we just going to continue to lay blame? And that holds true for both sides. But when I see APA so resistant to a change in their sick leave policy, and in turn file a lawsuit, well, the type of necessary change seems so far away.

So as we read stories about how United and its pilots negotiated a standstill pact at the end of last week, more and more stories will appear about the deplorable labor-management relation in the airline industry. It takes two sides to negotiate. It takes two sides to recognize that writing new language that will somehow “right” the old language is just bad practice. It is 2008, not 1938.

We write about change; we read about change; we recognize that industry conditions change; but somehow the more things change, the more they stay the same. And the more they stay the same, the further we are from finding a successful industry construct.

Leverage Detoxification: Banks and Airlines

With second quarter earnings releases in full swing and a four-letter word starting with “F” being used to describe the impact on the industry’s earnings at each and every carrier, the discussion turns to the what actions each and every carrier is taking to address the new macroeconomic reality. The unequivocal response for the industry’s carriers, with the exception of one I guess, is the level of capacity that will be taken out of the system beginning later this year.

The Banking Industry

Over the weekend, and in between 4 rounds of competitive golf in 95 degree heat and matching humidity, I was drawn to a series of articles in the July 28, 2008 copy of Business Week. Peter Coy wrote a piece entitled: The Credit Chokehold. Breaking the vicious cycle of tightening will take time, but how much? He writes how the cover story explains how each dollar of loan loss can force commercial and investment banks to reduce lending by $15 or more. He goes further to suggest, that by one estimate, mortgage-related losses alone could cause a trillion dollars in credit to vaporize”.

Think About All Network Industries – Not Just Banks

In the second Business Week story by David Henry and Matthew Goldstein: How Bad Will It Get?, ….the concept of leverage is raised. The authors write: “Traders, investors, bankers and economists are waking up to the possibility that Wall Street’s recovery from the worst financial disaster since the Great Depression could grind on for years. ……its aftermath will weigh on banks, other companies and consumers alike.”

“One thing is for sure: The new normal won’t be as fun as the recent past. Banks will be smaller and fewer. Capital will be harder to get for some consumers and companies”. The writers ask: Why hasn’t the healing begun? The answer lies in the mechanics of leverage, or borrowed money, which banks not only provide to customers but also use themselves. Leverage is a powerful but dangerous tool, intoxicating on the way up and devastating on the way down”.

The authors continue: "Banks live on the stuff [leverage]: When they post profits, they borrow money to make more loans and book still more profits. During the boom, bigger mortgage loans pumped home prices until people couldn’t handle the debt and the bubble burst. Then the banks, poorer from the losses, had to cut back their own borrowing, too. Now the damage is spreading. How far? Simplified, for every dollar of bank wealth lost, government-regulated commercial banks must eliminate some $10 of lending; for investment banks, the figure can be $30”.

The article includes a graphic demonstrating “The Leverage Multiplier.” Banks used borrowed money to amp returns in the good times.

1. By borrowing $15 for every $1 of capital – or leveraging up 15 times – an investment bank could turn $10 billion into a portfolio of $150 billion.

2. But leverage also amplifies losses. The authors describe when the value of a bank’s portfolio drops by 2%, or $3 billion, the bank loses 30% of its capital, cutting the original $10 billion to $7 billion.

3. Those losses have ramifications that go beyond the bank. If its leverage ratio remains the same, the firm may have to cut back its lending – in this case by $45 billion ($3 billion X 15). That tightening hurts the economy”.

Airlines: Struggling With Just How Much Capacity to Pull Down – For Many of the Same Reasons

The airline industry that lawmakers, communites, employees and other stakeholders have come to know was born of an industry addicted to leverage.

Whereas banks utilize financial leverage to improve returns, the airline industry employs operating leverage. Each node, or new city added to an airline’s map, benefits multiple other flights on that airline’s network by generating new traffic and revenue. Both of these industries are network industries and leverage is a critical component in sustaining existing, and generating new, scale economics.

As the Business Week piece suggests that traders, bankers and economists are waking up to the fact that the banking industry’s recovery could drag on for years - airline industry consumers, employees and communities of all sizes should be considering the same. The article suggests that the banking industry will be smaller and have fewer players. So too will the US and global airline industries. Air travel consumption will prove harder for many consumers going forward. And yes, there will be some dislocations from the air transportation system.

The leverage of capacity growth since deregulation has been both a powerful and dangerous tool for individual carriers. For the industry, it has been intoxicating on the way up as air travel has been made available to the masses. But we are about to experience some devastation on the way down as networks are deleveraged.

Wright Analysis Still Describes Hub Dynamics

The one thing readers will discover about Swelbar: I have advocated one position or another during a career and have done so with conviction. I have made my conclusions over the years with supporting analysis. In fact, the internet makes it impossible to hide from what you have done and said and honestly, that is good. In 2005, I was retained to assist American Airlines in its defense of the Wright Amendment.

Based on work done earlier in a career (the United-US Airways merger attempt in 2001), American asked for an analysis of what “could” happen to the DFW hub if AA were to match Southwest’s expected three frequencies per day into 15 of the largest US markets from Love Field? It was assumed that these 90 inbound and outbound flights would be operated at Love instead of DFW. The (Eclat Consulting’s findings at the time on this project where I was the lead) conclusion was that if American were to move those 90 operations from DFW to Love, an additional 279 flights at DFW would be negatively impacted. The analysis was a ”bottoms up” analysis of load factor impacts of all flights arriving or departing DFW based on the movement of these 90 operations.

Of course you can question whether all 279 would have been uneconomic as market prices were not considered. The analysis found that a 3:1 leverage ratio existed (one mainline flight from 15 large markets supports 3 other mainline and/or regional flights at DFW). It is not totally unreasonable. Moreover, we are about to witness in real time the delicate cutting of capacity that is being considered by each of the hub and spoke carriers.

I was attacked on the analysis of hub degradation then, but it applies to the industry’s decision to cut back capacity today. Wall Street is saying that 20% is the number that gives the industry pricing traction. I do not disagree. But isn’t it also about a 20% reduction within a carrier’s competitive footprint that matters? Why is it being suggested that each carrier pull down capacity approximating 20% that makes it right in the eyes of the Street?

I have been public in my analysis that the industry needs to be judicious in capacity cuts. There is a leverage ratio for airlines too. Competitor capacity cuts within each airline’s footprint need also to count toward that 20 percent. But Delta’s 20 percent is different than United’s 20 percent is different than American’s 20 percent. Right? By the actions already announced, just how much previous capacity will vaporize based on the deleveraging of the industry? Capital has vaporized and so too will existing capacity – or at least we hope.

The healing for the airline industry will only begin when a sustainably profitable model is found that benefits all stakeholders - and this time it will need to benefit shareholders too.

Congrats to United on a very nice earnings call earlier today.

10 Airline Issues That Have My Attention

Note: at 634pm I made some minor edits to the orginal post. Immediately after posting, a personal issue arose that required immediate attention. I apologize.

But before we go there I will share my favorite headline of the week gone by: Congress, get off your gas, and drill!

1. Crandall

It is interesting to me that Gordon Bethune has gone quiet for the most part and has now been replaced by Crandall. The entire industry recognizes what Crandall recognizes and that there is little obvious cost cutting that remains other than capacity cuts and that the revenue line must become the focus for the industry. The interesting note to all of Crandall's suggestions for some form of reregulation is how US airline labor generally, and American Airlines' labor specifically, are hanging on his words of late. Is it Crandall the leader or the suggestion of reregulating the industry? Crandall the leader would not be handing out big increases in compensation in this fuel environment; yet Crandall the re-regulator is the silver bullet that would enable the industry to charge enough for an airline ticket to offer a return of the concessions and still employ all 400,000+ people that remain in the industry?

2. IATA Annual General Meeting

Mark Pilling of Airline Business writes Airline bosses call for strict capacity discipline following IATA’s Annual General Meeting last week in Istanbul. This piece is good reporting on the differing levels of cuts being considered around the globe. With the US undertaking the most aggressive actions: Europe is now beginning the process of how to react; the Asia-Pacific carriers are exiting some routes but redeploying capacity to other more promising routes; and the Middle East is continuing on their aggressive growth path. Is the industry serious about capacity discipline this time and will we really put capacity down as a reaction to outside forces and inherent inefficiencies? Or is this just a time out?

3. Labor PR and of Course Fuel Does Not Matter

I did not think I would see ALPA take a page out of APA’s tired play book, but they have. On Sunday night, the following appeared: labor Relations Darken at Hawaiian Airlines. But my favorite story in this topic area was written last week as Continental pilots picket for higher pay, benefits. I have no issue regarding a union’s right to picket. But I do have an issue with yet another irresponsible statement from a labor leader. In the Continental story, Captain John Prater, President of ALPA is quoted as saying: “Don't try to use the price of gas," said Prater. "The industry is unstable, and the only way to add labor stability is through a solid contract." What does that mean? Of course the price of gas will have absolutely nothing to do with the outcomes of negotiated agreements John [emphasis added]. With so many things happening in the interesting Hawaii market, I only wish I could write on some of them.

4. European Carriers

Over the last few months, stories have been appearing that suggest the underlying fundamentals in the European market are weakening. Austrian Airlines has suggested the carrier will seek a strategic partner. We all know of the woes at Alitalia. Among the Big 3 in Europe, British Airways has been warning of turbulence ahead for the carrier in the face of high oil prices and the carrier’s exposure to the weakening US market. And now there are even rumblings from Lufthansa and Air France/KLM. For each of those two carriers the revenue synergies have been captured through their acquisitions. Now there will be a renewed focus on costs. Finally, the US is not alone.

5. Asian Carriers

For me, things were starting to get interesting in this critical world region immediately following Singapore’s earnings announcement in February that was less than stellar. Then Cathay Pacific suggested it would begin to curb capacity growth. Then Qantas. Each of these carriers has a place on the list of global elite airlines and are not immune from the environment either. AFP reports that Oil costs will push some Asian airlines under: analysts. Thinking about it, this region’s airlines carry passengers long distances and we know that the price of fuel and long-haul flying are not in concert today in all markets. In the article it is suggested that the region’s airlines are not close to doing enough and that SARS-like capacity actions should be considered in some cases. With or without high oil prices though, this region is certain to lose airlines along the way given its early stages of development.

6. Boeing and Airbus – A Couple of Things

Julie Johnnson of the Chicago Tribune writes that Foreign carriers' woes could hurt jetmakers. I have heard that some deliveries will be deferred. Certainly today’s issues will only prolong the needed replacement programs for the US industry, except for Southwest, Continental, AirTran and others. The manufacturers and lessors cite the fact that aircraft can be quickly placed into another carrier’s portfolio if positions or newer generation aircraft come available. But we still have not felt the full effects of the economy’s headwinds in my judgment.

At the same time the manufacturers are doing the industry no favors by perpetually delaying the delivery of the new generation aircraft that promise significant efficiencies and fuel savings. I found it most interesting in Continental’s announcement last week that it would park its older aircraft but continue to take delivery of new aircraft. This will be a story to watch.

7. Liquidity and US Airline Equities

Bill Greene, Morgan Stanley’s airline analyst, published another very good piece of research today where he continued to write on his tipping point theme. He writes: Too soon to begin buying US airlines, in our view. "As we’ve written in the past, we believe that amid the current macro backdrop, airlines will not become attractive investments until the industry reaches a Tipping Point - when extremely bearish fundamentals trigger broad, acute financial distress and restructuring that leads to significant capacity reductions (beyond current announcements); thus, serving as a very bullish catalyst for shares in surviving airlines. After updating our estimates for $130/bbl oil, it appears that a Tipping Point catalyst is more a question of when rather than if."

In Greene’s liquidity analysis of his tipping point theory, some very interesting findings are expressed. I have written often of liquidity concerns and that this period’s focus will remain firmly on the balance sheet and the cash flow statement. Yes we are in a cash burn scenario yet again. As Greene analyzes the airlines he covers, he points to the steeply downward sloping liquidity positions for each of the carriers assuming $3.81 jet fuel and taking into account all fixed obligations between now and the end of 2009.

Through 2009, he ranks the US airlines he covers from worst to best in terms of liquidity: US Airways, and a need to raise $1.5 billion to maintain a liquidity balance equal to 10 percent of last 12 month revenues; American, and a need to raise $2.6 billion to maintain a liquidity balance equal to 10 percent of last 12 month revenues; Northwest, and a need to raise $856 million to maintain a liquidity balance equal to 10 percent of last 12 month revenues; Continental, and a need to raise $260 million to maintain a liquidity balance equal to 10 percent of last 12 month revenues; United, and a need to raise $290 million to maintain a liquidity balance equal to 10 percent of last 12 month revenues; Delta with no need to raise cash; and jetBlue, with no need to raise cash.

8. Continental's Announcement of Capacity Cuts

Last week, Continental described in detail its planned capacity reductions. Can we learn anything from their list as we look toward the detailed cut announcements to be unfurled by United, American, Delta, US Airways and others as we approach fall? Markets with leisure attributes that demonstrate little to no hope of being able to charge for the full cost of fuel, let alone all other expenses associated with carrying a passenger from A to B will either be eliminated or cut back significantly. Long-haul regional jet flying will be scrutinized, and reduced, as Continental cut a number of these city pairs. City pair routings of a highly seasonal nature might be totally eliminated during the shoulder season. And while much has been made of the shift to international flying, Continental certainly demonstrated that underperforming international markets will be cut as well. Finally, the elimination of service to certain cities that offer little hope of ever being profitable were dropped from their network map. Distinct patterns will develop as other carriers make their announcements.

9. The Mixed LCC Bag

Samer A Majali from Royal Jordanian was named the new Chairman of IATA. In an interview where he discussed issues confronting the global airline industry, he stated that fuel prices to hit budget airlines the hardest. In the US we have witnessed this very issue. We have seen ATA liquidate; Skybus liquidate; Frontier file for Chapter 11 reorganization and still searching for capital; and just recently Sprit announced that it will begin to cut capacity and headcount. This is not a very good time to be a "bottom fisher". AirTran and jetBlue have each sold aircraft and/or delivery positions to bolster liquidity. A question to ask: what will Southwest do when it has to run an airline instead of a trading desk? Will Southwest become the savior for big leisure-oriented markets like Las Vegas and Orlando and will these will be the markets that “fuel their growth”? Southwest is the one that scares me on the capacity discipline issue.

10. Those Frothy Commodity Markets

Today, the Air Transport Association called on Congress for U.S. curbs on oil speculators. I just get nervous when this industry calls on Congress for anything as it seems to be an invitation for layering on more favors that tend to make this industry even more inefficient than it is. But I do understand the need to investigate anything and everything that could help in the jet fuel area.

Finally and based on my previous post, the world’s best golfer was crowned yesterday. Only issue is - he had already been identified.

Identifying the World’s (the US’s) Best

For the last 4 weeks, I have been preparing presentations, traveling to give presentations; only to fly home and do it again. And in that circle of overcommit, the blog received less than my full attention. I often thought about writing, but what to say? So, as I sit on another flight home with not a presentation due until a week from Tuesday, I get to play Caves Valley tomorrow in Baltimore. With a caddy in tow and good friends to catch up with, I look forward to playing one of the best golf venues in the Washington Metro area.

Speaking of golf, it is US Open Week. Play teed off at Torrey Pines on the South Course this morning. I had played Torrey many times before its recent refurbishment. Finally I played the redo last September and it is hard. Really hard. From the tees the tournament will be played at, the course is really long. The US Open is that one golf tournament played each year where the best in the world shoot scores (relative to their averages) and struggle like we do playing a nassau on the weekends. When asked why the United States Golf Association sets up Open courses so difficult, I believe it was David Fay that said: “we are not trying to embarrass the world’s best golfers, just identify them.”

The Open and Oil

My question today: is oil trying to embarrass the US and global industries, or just trying to identify the survivors?

I think the latter as the industry is being forced to try things not previously imagined: like charging for the first bag. American was the first to announce the idea and finally today someone (United) announced it would match – oh I mean follow American’s lead. And then in true lemming fashion, US Airways quickly announced its similar intention. I really do not like this idea at all. I understand it, but I don’t have to like it. The boarding process is already a goat rodeo and now we are going to herd cats at the same time.

I am fine with the second bag and I will just have to live with the cost of toting my golf clubs around the country and world to play the game because that is what I really love to do. I am fine with premium seating charges for the most part. I am fine with buying food on board. I am fine with fuel surcharges. But I would be most fine if the true cost of the trip ... fuel and other direct operating costs ... indirect operating costs ... and some reasonable rate of return ... could be reflected in the single price of a ticket. But transparency within each of the distribution channels, that just is not going to work ... I guess.

But what happens when the bag(s) the passenger paid to check do not arrive at the same time or the same destination? Passengers are angry when they do not arrive on time and we know that the traveling public has not paid the full cost for the service received since the beginning of time. So now they will pay for what will surely be perceived as an expected service. How will the air travel consumer’s expectations be affected by all of this? Will the industry deliver the service sold and thus fulfill the value proposition that is imbedded in the consumer’s purchase of other goods and services?

Just as the USGA says it is not looking to embarrass, there will be certain carriers in the industry that will be embarrassed by their inability to deliver. The value proposition needle is moving. Those that are embarrassed will have little to no chance of being identified as the world’s best as they will have played themselves out of contention in the first round.

Contrasting the APA Message with the APFA Message

American Airlines Negotiations. As flight attendant negotiations begin at American, please read the following message on the AA negotiations site. My guess is that this did not go online without some agreement on words and message. What a difference a day makes. (edited 5/29)

American Airlines and the Allied Pilots Association: A $3 Billion Question

On October 26, 2007, I wrote Just Put It On Ice: American’s Ability to Pay ≠ APA’s Expectations. I followed on in December of 2007 when I wrote Maybe the Allied Pilots Association Is Really Onto Something where I attempted a cynical response to address the union’s scope proposal. Today, May, 27, 2008, American management put a number to the cost of the APA’s numerous proposals and discussed it on their negotiations website.

When I made a back of the envelope attempt to price out the opener based on the proposals on the table in October (no new scope or new pension proposals had been made by APA at that time), I made the comment that this was one rich deal. And that the cost would be a three-comma number. And for making that educated guess, I received many comments from certain APA members (and I encourage you to (re)read them). Well, American estimates that the “all-in” number including wage increases, productivity improvements, scope standing in the way of revenue earned today that would be prohibited tomorrow and further improvements in the network carrier’s best pension program is: a cool $3 billion.

Yes, $3 billion annually as the number excludes the one-time payment of a signing bonus proposed by the APA . Whereas there may be some issue with the company’s costing, the number dwarfs even the “unaffordable” $700-800 million estimated by the Allied Pilots Association of its proposal. Based on a career spent around labor negotiations, the $3 billion zip code sounds about right.

A Failure In Leadership

And please do not write that a company gets the union it deserves.

I too listened to the APA podcast referenced by American in its statement today. I smiled as I listened to the enlightened Lloyd Hill suggest to Jason Goldberg in the canned interview that significant contractual improvements can be made during difficult economic periods. In fact, Hill referenced the contract won in the early 90’s. I guess he was suggesting that today’s issues are easier to navigate than the slowdown in the economy and the outbreak of the Gulf War at that time. NOT.

If I am a 50 year old American Airlines’ pilot today, I would be starting to get a little nervous. Erecting billboards; picketing the Board of Directors, Wall Street, and the airline's best customers; spreading misinformation across every available medium; may seem to have an effect and help to generate leverage. These reckless actions haven’t increased the union’s leverage and they won’t. All they are doing is cleaning the lens for everyone to better evaluate the APA’s asks and truly question their motives. This time, APA and all airline labor will learn that the leverage they are seeking to gain is held by capital and oil.

It has been said on this blog’s comments that I have a disdain for airline employees. My response is that I have nothing against airline employees, but I do have a disdain for reckless union leadership. And while reckless leadership can be found at many airlines today, there is none more reckless than the Allied Pilots Association. And every day that there is a new public action undertaken or announced by them, I am reminded of Eastern Airlines and the actions of one Charlie Bryan.

There Is Nothing to Mediate

When I wrote Just Put It On Ice last October, my back of the envelope calculations suggested that American management is faced with a pilot contract that should be cut by $500 million. Therefore based on the APA ask, my best guess is that the company and the union were $1.5 – 2 billion apart. But the company was not, and has not been, asking for reductions. So let’s call it $1.0 – 1.5 billion apart at the time. I certainly appreciate that my estimates have no weight. But if the company’s estimates discussed today are remotely close, what is there to mediate?

With differences of this magnitude, there is little to discuss and nothing to mediate. Even with the best one-sided economic analysis that the union can make, the gulf between APA’s ask and AA’s ability to pay cannot be closed sufficiently to even consider a meaningful mediation process. Other than mediating our way to a Presidential Emergency Board in 2 years or so I see little to be gained. And we still have not even discussed how we might improve the earnings of the vast majority of American’s employees.

As I wrote earlier, I am beginning to think that there is a silver lining in the high cost of fuel in that it will force a changed industry structure. Maybe there is the same silver lining in reckless union leadership at certain carriers during this fragile period in that the collateral damage would be limited. And the opportunities for the remainder of the industry to pick up the pieces will be greater – and in an American-less US industry, much greater.

Unbundling Our Way On The Search To Find The Inelastic Demand

I am beginning to believe that there is a silver lining in the high price of oil.

Last month, I wrote a piece entitled The Elastic Induced Ride to Inelasticity. With seat belts on, seat backs and tray tables up, we are ready for takeoff. Yesterday, while American and Southwest were holding their Annual Meetings of Shareholders, I was on an airplane back from Honolulu. So I missed the news flying out of those meetings that found its way onto the wires as rapidly as it could be transcribed. I missed the latest $4 per barrel rise in the cost of crude oil that now equates to $4+ per gallon of jet fuel. I missed …….. or, did I really miss anything?

Oh, I missed something all right. Whereas I believed the industry would transform itself more through merger and acquisition activity, I am now a believer that the price of oil, and the market, is truly what is needed to fully address the many structural ills that have plagued this industry for years. I would like to return to a few paragraphs I wrote in an Airline Business piece earlier this year: Are US carriers really ready for competition?

Despite claims to the contrary, nothing is new in the US. The same old ways of doing business remain intact, which calls into question whether the industry’s fabled “restructuring” has made any meaningful changes in the competitive profile of the US airline business. Despite deep cuts, many outmoded, and troubling, business practices remain.

Following an industry life cycle of value destruction, US legacy carriers now face a dilemma: whether to invest in their core businesses or not? Certainly the tendency to legislative and regulatory gridlock did not get restructured. An inflexible labor construct did not get restructured. The fragmentation of the US domestic market did not get restructured. The infrastructure, whether it be ATC or the airport system, did not get restructured. And the historic mindset that capital will be forever recycled among manufacturers, vendors, labor and government imposed actions did not get restructured.

Little has changed when it comes to labor and regulator views on consolidation. The mindset among the 535 decision makers on Capitol Hill still assumes that any congressional district with a runway, a terminal building and security is entitled to air service. Compounding this sense of entitlement is labor’s sense that the industry will return to its previous “pattern bargaining” – a supposition that fails to recognize the structural change in markets, labor and city pair.

Gerard Arpey’s Words

The full text of Mr. Arpey’s comments to his shareholders can be found here: Remarks Of Gerard Arpey At American Airlines Shareholders Meeting. As we approach the 30th birthday of US Airline Deregulation, it is the price of oil that is demonstrating its power to force the industry to address the many legacy mindsets that did not get restructured during the post 9/11 period. Among many, it includes the customer’s assumption that they actually pay the “all-in” price of the service and are therefore entitled to multiple access points to the air transportation system. NOT.

In this morning’s Wall Street Journal front page, column six, story by Susan Carey and Paulo Prada, they wrote: “If oil prices keep climbing, rising fares could start to push a significant percentage of travelers away from flying entirely. That could reverse one of the most dramatic effects of the industry’s deregulation in 1978, which led to a huge increase in flights, and brought intense fare competition, opening the world of air travel to millions of people”.

Ms. Carey and Mr. Prada are right. And the industry is right to evaluate the cost of providing the product at every juncture. And the industry is absolutely right to charge what it costs to produce the product. From the time the customer logs onto the internet to consider purchasing the ticket; to the actual purchase of the ticket; to the airport experience including check-in; the trip through security; down the jetway; taxi out; inflight service; taxi in; deplane; and collect luggage. Everything has a cost. And the management teams of each and every airline are being forced to “drill down” as never before in order to fully calculate those costs. And after calculating the costs of provision, many, many difficult decisions are being made.

Now this does not make any CEO popular. But being a CEO today is not a popularity contest during these difficult times. [And the most popular CEO of all time, stepped down from a 40+ year career BOD position yesterday] Being a CEO today means having the fortitude to say no. Being a CEO today means questioning anything and everything just because that is the way it has always been done. Being a CEO today means making the tough decisions even though dislocations of certain stakeholders might occur. And being a CEO today means having the guts to say out loud what CEOs knew before them but failed to act.

Mr. Arpey said and the WSJ highlighted: “The airline industry will not and cannot continue in its current state”.

Concluding Thoughts

With all of the actions being taken by the industry to charge for things that were never charged for before, what is interesting is how each carrier is sure to ensure that their most important customers will not pay those fees. Loyalty programs have just become a/the most important asset to an airline – not that they were not before – but rather it is this “inelastic” air traveler that the industry needs to rediscover. And cater to. And build for. And so on. And maybe this is why Mr. Arpey suggested that it was just not a good idea to sell its AAdvantage program. And maybe the market will begin to rethink how it values these currently undervalued assets.

This industry is now recognizing that it cannot be everything to everybody. Yes the industry has met its match – and it is not labor, government, or the macro economy. It is the high price of fuel that is causing the industry to continue the process of fully transforming the way business is done. My guess is that if we had not faced this potentially murderous economic period, then the industry would not have been forced to fully examine itself. The current industry architecture is a picture of what the deregulators envisioned – and the industry delivered. But the architecture produced does not work.

So Mr. Arpey, as your unions marched, I for one am glad you spoke. And you spoke clearly as to how American is moving forward. Your message was not popular. Your message pushed the envelope a little further and added to the debate significantly. No one knows how all of this will really play out. There has to be recognition before there is action. The industry is taking action and one can only hope that labor and government begin to recognize that we are not going back to the same old, same old.

Except for the fact that each airline will "return their attention" to those core, “inelastic”, customers that are willing and able to pay for the service being provided. And those customers will complain less over time. As for the rest of the traveling public and lawmakers that believe they are entitled to air service - well you are not.

More to come.